Business & Strategy
Advisory
"You Don't Need Another Consultant. You Need a Partner Who Stays."
70% of Kenyan SMEs won't survive year three. Not because the idea was bad, but because nobody built the strategy, structure, and financial discipline underneath it. We do that work with you, from your first business plan through your first cross-border expansion, and we stay long after the report would normally land on a shelf.
before year three
Optimism Is Up.
So Is the Risk of Building Blind.
Kenya enters 2026 with 86.2% of businesses optimistic about the year ahead, a record high according to the KNCCI Business Barometer. That optimism is well earned: Kenyan startups raised $638 million in 2024, almost a third of everything invested across Africa. The opportunity is real.
But the Kenya National Bureau of Statistics is just as clear on the other side of the story: over 70% of small businesses don't make it past year three. Almost never because the product was wrong. Because the cash flow was a guess, the growth had no structure behind it, and nobody in the room was honest enough to flag the problem before it became a crisis.
That gap, between a good idea and a business built to last, is exactly where we work.
The Problems We Hear
In Almost Every First Call
No Real Strategy, Just Activity
Most Kenyan SME owners run on trial and error, with no written strategy, financial model, or KPI framework to check decisions against. Strategy without numbers is wishful thinking. We build the system that turns growth from an accident into something repeatable.
Investors Keep Saying No
Usually it isn't the idea. It's a pitch deck that doesn't hold up, financials still mixed with personal accounts, and unit economics nobody can explain under pressure. We fix the model, sharpen the story, and get you in front of the right capital.
Regulation Is Eating Your Week
Kenya has 127 regulatory authorities, and the Finance Bill 2026 adds a digital enforcement layer most businesses aren't ready for. We map your compliance calendar so a KRA audit or county notice never catches you off guard.
Cash Flow Is a Mystery
One delayed client payment and payroll is suddenly at risk. Almost every early-stage Kenyan business runs this way at some point. We build real forecasting and financial controls so you know exactly where you stand, every week, not just during a crisis.
One Relationship.
Every Part of the Business.
Most founders end up hiring a strategist, then a finance person, then a compliance consultant, then someone to help with investors. We cover all of it under one relationship, because your business doesn't actually have problems that live in separate boxes.
That means turning a founder's vision into a real business model with defined revenue streams and a clear answer to where you play and how you win. It means building the operating rhythm, KPIs, budgets, and financial discipline that keep a team moving in the same direction instead of firefighting. It means getting your business investor-ready: clean financials, a credible model, a pitch that survives hard questions. And it means staying close enough to your numbers, your team structure, and your regulatory obligations that nothing arrives as a surprise.
Whether you're entering a new county, going digital after twenty years of doing things on paper, or expanding into Uganda, Tanzania, or Rwanda, the advisory doesn't change. It's still one relationship, built around your business as it actually is.
Bring Us the Honest Problem.
We Won't Judge It.
Your Industry, Not Just
Business in General
Generic advice is easy to give and hard to use. We've worked closely enough across fintech, agriculture, retail, healthcare, and manufacturing to know which advice actually travels in each of them, and which doesn't.
A fintech founder needs CBK licensing and AML strategy handled alongside fundraising readiness. A retailer needs M-Pesa integration and inventory systems thought through before a digital transformation roadmap makes any sense. A manufacturer is fighting energy costs and import competition that a generic strategy deck will never address. We bring the sector context with us, every time.
What Happens After
You Book a Call
Discovery & Diagnosis
Deep-dive sessions with you and your leadership team, plus a business health audit covering financials, operations, and market position. We identify the three to five issues that actually matter, not just the most visible ones.
Strategy Architecture
We co-create a clear strategy with you: where to play, how to win, a real financial model, and an operating plan with KPIs and accountability built in from day one.
Execution Blueprint
Actionable 90-day, 6-month, and 12-month roadmaps. What to build internally, what to partner for, what to skip entirely, with the resourcing mapped out so nothing surprises you mid-execution.
Implementation Partnership
Weekly or monthly check-ins, real-time advice as decisions come up, and direct connection to our other services when you need digital infrastructure, AI tools, or data systems built.
Continuous Evolution
Quarterly strategy reviews and an annual refresh. What works at 5 people breaks at 50, and what works at 50 breaks at 200. We stay with you through every version of the business.
What's Different
About Working With Us
There are good advisory firms in Nairobi. What sets us apart is staying power. We don't hand you a report and disappear. We're still here for the decision you have to make six months from now, the one nobody can plan for in advance.
Everything we recommend is built around how Kenya actually works, not a framework copied from a market that doesn't share our regulations, our payment rails, or our customers. And because we also build digital products, AI tools, and data systems, advice from us doesn't stop at the strategy document. We can help build the thing we just recommended.
Book a Free Strategy Session →
"Kenyan entrepreneurs need strategy built for their own market, not a Silicon Valley template with the names changed."
Why we existThree Ways to Work
With Us
Not every business needs the same level of engagement. Start where you are.
A thorough assessment of your business model, financials, and operational bottlenecks. You leave with a prioritised, 90-day action plan, not a document that gathers dust.
- Business model and unit economics review
- Cash flow and financial health assessment
- Operational bottleneck mapping
- 90-day execution roadmap
Full advisory relationship. We're in your corner every week, for the strategy sessions and the honest conversations that don't fit neatly into a monthly report.
- Weekly or bi-weekly strategy sessions
- Financial model and KPI monitoring
- Investor readiness preparation
- Network introductions and partnerships
Built for founders who are ready to raise, or who keep hearing they're not ready and don't know why. We fix the financials and sharpen the story.
- Financial model clean-up and rebuilding
- Investor pitch deck development
- Due diligence preparation
- Target investor identification
What Founders
Usually Ask First
How is this different from hiring a business consultant?
A consultant delivers a project and leaves. We build a relationship and stay close to your business long enough that the advice actually fits the company you're running, not a generic version of it.
What kind of businesses do you work with?
Startups from month one to Series A, family businesses going through professionalisation, and SMEs navigating compliance or expansion. If you're building something ambitious in Kenya or East Africa, we're interested.
Is my information kept confidential?
Completely. Advisory only works on trust. Your financials, strategy, and investor conversations stay between us.
What happens in the first session?
A real conversation, not a pitch. We talk through your business, your challenges, and what's keeping you up at night. By the end, both sides know if it's the right fit, and if it is, we agree on what the first 30 days looks like.
Your Business Deserves
More Than Guesswork.
Book a free 30-minute session. No pitch, no pressure. Just an honest conversation about where your business is, where you want it to go, and whether we're the right people to help you get there.
